Active College Sales

Employers surveyed in the Eduventures “Employer Preferences For College And University Certificate Programs” study shared the opinion that colleges and universities should play a more active role in attracting businesses to their college certificate and degree programs. Employers surveyed believed that by raising awareness of programs that are offered at these academic institutions by utilizing modern sales and marketing strategies and techniques would greatly increase their visibility and desirability which could in turn increase their enrollment and revenue. The Eduventures research reveal that employers are more than willing to provide a means for their employees to increase their education, skills and knowledge through the use of online college degree and certificate programs, what remains to be seen is how quickly the educational organizations can roll out programs that will be beneficial to employers.

Referenced Source(s): Eduventures


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