FTC Tips
The Federal Trade Commission (FTC) offers the following tips for those having difficulty identifying the value of professional certifications and how they relate to their respective industry.
1. Review your market — are their competing programs offering certificates in the same industry you serve? Conducting market research to find out what certificates offer and how much impact on the industry they currently have will help you determine if more action is needed.
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2. Identify the value your credential holds in the market — chances are you have already completed this step and communicate the value of your credential to stakeholders on a regular basis. But, review these value statements in terms of educating the consumer on why they would choose your credential over a certificate.
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3. Identify you key audiences and determine how they get their information — who is likely to take the exam, who will employ the certificant, who has a vested interest in your program? Answering these questions will help you identify where to focus your efforts.
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Referenced Source(s): Federal Trade Commission (FTC)
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