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In addition to learning more about a rapidly growing industry, students and professionals pursuing an Internet Marketing degree should expect to make handsome salaries while staying on the industry’s cutting edge. Some of the more common job titles Internet Marketing professionals will most likely land include: Internet Sales & Marketing Associate, Assistant Web Marketing Manager, E-Marketing Coordinator, Web Analyst or Internet Marketing Consultant. Some of the duties and responsibilities usually associated with Internet Marketing professionals should expect as part of their jobs include:

 

• Market firms and organizations on search engines
• Study and understand Internet consumer behavior and set up an action plan
• Determine target audiences and use the web to market to them
• Track different search marketing metrics including ROI (return on investment), CPC (cost-per-click), CPA (cost-per-acquisition)
• Learn the difference between organic and paid-search marketing

Referenced Source(s): Rasmussen College

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